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Matt Owen

Matt Owen
Corporate Director of PR

Phone: 843-573-2062
Mobile: 843-991-0213
Fax: 843-573-4618

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Innisbrook Resort and Golf Club Announces New Sales Staff Appointments

TAMPA BAY, FL, November, 2008 – Innisbrook Resort and Golf Club announces the addition of two area industry leaders to its Resort Sales team: Shelley L. Smith as Director of Midwest Sales and Susan Trembal as Director of Northeast Sales.

With over 25 years of experience as a proven leader in hospitality sales and sales management, Shelley Smith formerly held the position of National Sales Manager at the Marriott Suites Clearwater Beach on Sand Key in Clearwater, Florida, where she successfully orchestrated pre-opening sales and marketing efforts and consistently achieved between 200-300% of her goals, winning Platinum and Gold Sales Manager recognitions. Smith is currently a member of MPI (including status as a previous Tampa Bay area President), ASAE and FSAE. Her responsibilities as Director of Midwest Sales at Innisbrook include direct focus on the Corporate and Association group business in the Midwest market, as well as the Tampa Bay Area Corporate group market.

Equally as impressive is the expertise of Innisbrook’s new Director of Northeast Sales, Susan Trembal. Trembal most recently held the same title at Saddlebrook Resort near Tampa, Florida, where she also previously handled the Florida market. Trembal returns to Innisbrook, having previously worked as a sales professional at the resort for over 10 years. Her previously held positions at Innisbrook include handling the National Association Accounts in Washington DC, California and Canada. Trembal is an active member of MPI and has co-authored “Planning the Best Golf Event, Made Simple,” published in FSAE – Association Source Magazine. Trembal’s many accolades include being a recipient of several Excellence in Leadership Awards, consistently exceeding sales goals and has enjoyed a high percentage of repeat business attributed to her professional expertise. Trembal will now focus on Corporate & Association Meetings headquartered in the Northeast.

Innisbrook’s Director of Sales Dan Miller commented, “Adding these two exceptionally talented sales professionals to our team is another important step in reaching our goal to return this acclaimed property to its place amongst the finest golf, meeting and soon-to-be spa destinations in the country. All of Innisbrook’s 65,000 square feet of meeting space has just been completely renovated, allied to $26 million in renovations property-wide. This couldn’t be a more exciting time at Innisbrook.”

About Innisbrook Resort and Golf Club

Situated on 900 wooded acres of rolling hills and 70 acres of lakes on Florida’s Gulf Coast near Tampa, Florida, Innisbrook Resort and Golf Club is located just 25 minutes from Tampa International Airport. Innisbrook features 72 holes of championship golf, 620 spacious guest suites and rooms, four restaurants and three bars, the Innisbrook Golf Institute, 11 tennis courts, fitness and racquetball center, six heated swimming pool complexes, a nature preserve, and three conference halls with 65,000 square feet of meeting space. For additional information call (727) 942-2000 or visit

About Salamander Hospitality

Innisbrook Resort and Golf Club is owned and managed by Salamander Hospitality, a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila C. Johnson in 2005, the company owns, manages and develops hotels, resorts and inns that reflect the authenticity and character of their surrounding environment. The portfolio includes the Mobil Five Star- and AAA Five Diamond-rated Woodlands Inn near Charleston, SC, and the luxurious Salamander Resort & Spa, located in Middleburg and scheduled to open in spring 2010. The company also owns and operates a division of gourmet prepared food markets called Market Salamander with locations in Middleburg and Palm Beach, FL, and Salamander Touch, a fine goods and linen store in Middleburg for the luxury resort lifestyle. For additional information, call (540) 687-3710 or visit

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