Salamander Resort & Spa Appoints Michael Cady as Director of Sales and Marketing
Michael Cady is the director of sales & marketing at Salamander Resort & Spa
MIDDLEBURG, VA – Salamander Resort & Spa, the luxury resort located outside Washington, D.C. and owned by noted entrepreneur Sheila C. Johnson, has appointed Michael Cady as its new director of sales and marketing.
A well-rounded hospitality and retail marketing professional, Cady has more than 15 years of both advertising agency and corporate hotel experience, with a decade specifically dedicated to the luxury hospitality industry.
He joins the luxurious Middleburg, VA-resort, which is managed by Salamander Hotels & Resorts, from the internationally acclaimed advertising agency Saatchi & Saatchi in Fayetteville, AR, where he served as an account director and was the daily contact for Proctor & Gamble’s sales, marketing and global brand teams.
“It is a pleasure to welcome Michael onto our team to help Salamander Resort & Spa continue its evolution into one of the world’s top destinations,” said Resort General Manager Reggie Cooper. “His enthusiasm for luxury properties is incredibly high and he brings a consumer-centered approach to marketing and sales.”
Cady also has previously served as the corporate marketing director for Joie de Vivre Hospitality, as marketing director for Belmond in the US, Mexico and Caribbean, and as an account director for Rawle Murdy advertising agency in Charleston, S.C.
“Thanks to the vision of Sheila Johnson, Salamander Resort & Spa is a jewel among America’s finest properties,” said Cady. “I am thrilled for the opportunity to work alongside such a dedicated group of hospitality professionals, and look forward to showcasing the beauty of Virginia’s horse and wine country worldwide.”
In his new role, Cady will oversee Salamander Resort’s on-site sales and marketing team, including revenue management, reservations and public relations. He will also hold overall responsibility for marketing execution, total revenue and yield strategies, implementation and results.
Situated in the foothills of the Blue Ridge Mountains, Salamander Resort & Spa is only 35 minutes from Washington Dulles International Airport and one hour from Washington, D.C. The 168-room property features an award-winning spa, local favorite Harrimans restaurant, a state-of-the-art Cooking Studio, a chef-inspired Culinary Garden, and an adventurous tree top zip tour. The resort also includes a full-service equestrian center with unique programming, and features 12,000 square feet of indoor conference and event facilities, including a recently restored, century-old Stallion Barn.
Celebrating its two-year anniversary on August 29, Salamander has received numerous accolades in lifestyle and travel publications, and was recognized by Travel + Leisure as one of the World’s Greatest Hotels. The spa’s infinity-edged pool is currently featured on the cover of USA TODAY Travel’s Go Escape summer issue.
About Salamander Resort & Spa
Opened in August 2013, Salamander Resort & Spa is a LEED Green Building Certified resort situated in the historic village of Middleburg, VA on 340 picturesque acres. Located only one hour from Washington, D.C and just 35 minutes from Washington Dulles International Airport, the resort is designed to respect the architectural traditions of Virginia’s countryside with 168 spacious rooms and suites that blend into their natural environment. Resort Owner Sheila C. Johnson has created a luxurious destination featuring an award-winning 23,000-square-foot spa, Harrimans Virginia Piedmont Grill, the Gold Cup Wine Bar, a dedicated Cooking Studio, a chef-inspired Culinary Garden as well as the adventurous Tree Top Zip Tour. The resort includes a full-service Equestrian Center with unique programming, a 22-stall stable and riding arena. All spa, culinary and equestrian facilities and programs are open to the community. For more information, visit www.SalamanderResort.com or call 866.938.7370.
About Salamander Hotels & Resorts
Salamander Hotels & Resorts is a privately owned and operated hotel management company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila C. Johnson in 2005, the company has a portfolio that features a collection of three stellar Florida golf resorts including Innisbrook Resort near Tampa, Reunion Resort in Orlando and Hammock Beach Resort in Palm Coast; the luxurious Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; and the development and management of The Henderson, a 170-room beachfront resort in Destin, FL; For additional information, visit www.salamanderhotels.com or call (540) 687-3710.