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Salamander Hotels & Resorts Appoints Ken Nason as Vice President of Revenue Optimization

Ken Nason - Vice President of Revenue Optimization
Ken Nason - Vice President of Revenue Optimization

Ken Nason - Vice President of Revenue Optimization

MIDDLEBURG, VA  - Salamander Hotels & Resorts, the luxury hotel management company founded by Sheila C. Johnson, has appointed Ken Nason as its new Vice President of Revenue Optimization.

Nason joins Salamander in this newly created role from Remington Hotels where he served as vice president of sales and marketing for six hotels in the company’s Independent & Luxury Division.

He will manage Salamander’s corporate strategic revenue strategy, e-commerce and distribution initiatives for the company’s growing portfolio, which includes the highly acclaimed Salamander Resort & Spa in Middleburg, VA, and three renowned golf resorts in Florida: Innisbrook in Tampa Bay, Reunion in Orlando and Hammock Beach in Palm Coast. A fourth Florida resort, The Henderson in Destin, is scheduled to open in summer 2016. There are also several new hotel and resort projects in the pipeline which will be announced this year.  

“Ken is a seasoned hospitality executive and is an expert in driving revenue growth,” said Eric Gavin, chief sales and marketing officer of Salamander Hotels & Resorts. “He fits greatly with our entrepreneurial philosophy, and his strategies will perfectly complement our company’s culture of optimizing revenues while maximizing profitability for our properties’ owners and stakeholders.” 

Nason has also previously served as director of sales and marketing for Westin Hilton Head Island Resort & Spa in Hilton Head, SC, and as director of sales for the Bal Harbour Resort in Miami and the Don Cesar Hotel in St. Petersburg, FL. 

Nason has spent over two decades working in the hospitality industry, including nearly a decade at Starwood Hotels & Resorts. Originally from Rehoboth, MA, and a graduate of Johnson & Wales University, he is relocating to Northern Virginia with his wife Jodi and two daughters: Anna and Zoe.


About Salamander Hotels & Resorts

Salamander Hotels & Resorts is a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila C. Johnson in 2005, the company has a portfolio that features a collection of three renowned Florida golf resorts including Innisbrook Resort near Tampa, Reunion Resort in Orlando and Hammock Beach Resort in Palm Coast; the luxurious Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; and the development and management of The Henderson, a 170-room beachfront resort in Destin, FL; For additional information, call (540) 687-3710 or visit

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