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Salamander Hotels & Resorts Appoints John Annicchiarico as Regional Vice President of Sales and Marketing

John Annicchiarico
John Annicchiarico

John Annicchiarico

John Annicchiarico is the Regional Vice President of Sales and Marketing at Salamander Hotels & Resorts

MIDDLEBURG, VASalamander Hotels & Resorts, the luxury hotel management company founded by Sheila C. Johnson, has appointed John Annicchiarico as its new Regional Vice President of Sales and Marketing.

Annicchiarico joins Salamander in this newly created role from Benchmark Hospitality where he served as director of sales and marketing for the Villas of Grand Cypress resort in Orlando.

A 20-year hospitality executive, he will provide strategic sales and marketing guidance for company’s three renowned golf resorts in Florida: Innisbrook in Tampa Bay, Reunion in Orlando and Hammock Beach in Palm Coast, specifically supporting each property’s teams on a day-to-day basis and developing long-range targets.

Salamander’s growing portfolio also includes the luxurious Salamander Resort & Spa in Middleburg, VA, and a fourth Florida resort, Henderson Beach Resort in Destin, which is scheduled to open in summer 2016. There are several new hotel and resort projects in the pipeline which will be announced soon.  

“John is a proven leader and will work closely with each resort’s general manager and director of sales and marketing, as well as the corporate sales and revenue team, to establish a clear path of top-line revenue generation and sales and marketing expense management,” said Eric Gavin, chief sales and marketing officer of Salamander Hotels & Resorts. “He complements our company culture and will drive profitability, all while carefully maintaining Salamander’s already high customer satisfaction ratings.”

Annicchiarico previously spent eight years working for Loews Hotels & Resorts, where he served as both director of marketing and director of sales for Loews Coronado Bay Resort in San Diego. He also spent nine years with Universal Orlando Resort in a variety of sales leadership positions. A graduate of Loyola University in New Orleans, he resides in Orlando with his wife Amy and daughter Lauren.


About Salamander Hotels & Resorts

Salamander Hotels & Resorts is a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila C. Johnson in 2005, the company has a portfolio that features a collection of three renowned Florida golf resorts including Innisbrook Resort near Tampa, Reunion Resort in Orlando and Hammock Beach Resort in Palm Coast; the luxurious Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; and the development and management of The Henderson, a 170-room beachfront resort in Destin, FL; For additional information, call (540) 687-3710 or visit

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