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Matt Owen
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Salamander Hotels & Resorts Appoints Jennifer Williams as Director of Sales & Marketing at Henderson Beach Resort

DESTIN, FL (August 31, 2015) – Salamander Hotels & Resorts, the luxury hotel management company founded by Sheila C. Johnson, has appointed Jennifer Williams as director of sales and marketing at its new Henderson Beach Resort, which will open Summer 2016 in Destin, FL.

Williams joins Salamander from Performance Development Corporation, a Hilton Head, SC-based internet development company specializing in travel and tourism marketing, where she served as the chief marketing officer. Previously, Williams spent nearly two decades in hospitality industry leadership positions, including four years as director of sales and marketing at WaterColor Inn & Resort, WaterSound Resort, St. Joe Club & Resorts and 30A Vacation Rentals.

Williams will oversee Henderson Beach Resort’s on-site sales and marketing team, which includes revenue management, reservations and public relations. She will also hold overall responsibility for marketing execution, total revenue and yield strategies, implementation and results.

Located along one of America’s top beaches and also adjacent to a 200-acre, coastal nature preserve, Henderson Beach Resort will be one of the first luxury resorts to open along Florida’s Gulf Coast in a decade. The resort’s anchor hotel, a 170-room property called The Henderson, features over 10,000 square feet of meeting space, a stunning nature-inspired spa, authentic Gulf-to-Table cuisine and a spectacular beach club experience.

Williams has also previously worked in director of sales and marketing positions for Noble House Hotels & Resorts and ResortQuest in Florida, South Carolina and Colorado. She is a graduate of the University of Misssouri at Columbia.


About Salamander Hotels & Resorts

Salamander Hotels & Resorts is a privately owned and operated company based in Middleburg, VA, just outside Washington, D.C. Founded by entrepreneur Sheila C. Johnson in 2005, the company has a portfolio that features a collection of three renowned Florida golf resorts including Innisbrook Resort near Tampa, Reunion Resort in Orlando and Hammock Beach Resort in Palm Coast; the luxurious Salamander Resort & Spa in Middleburg, a 340-acre equestrian-inspired property near Washington, D.C.; and the development and management of the new beachfront Henderson Beach Resort in Destin, FL, which features a 170-room anchor hotel called The Henderson. For additional information, call (540) 687-3710 or visit             

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